The Victoria Parade Billboard
This Prestige campaign was created for Victoria Parade, surrounded by the constant movement of inner Melbourne. For us, it symbolised much more than advertising. What began as an idea for discreet height-increasing shoes was becoming a recognisable Australian footwear brand—something we were incredibly proud to see brought to life on such a large scale.
The Southbank Billboard
Designed for Melbourne’s busy CityLink corridor near Southbank, this billboard represented a major moment in the growth of Prestige. Seeing our name above one of the city’s busiest routes captured exactly where we wanted the brand to go: bigger, bolder and visible to men across Australia.